Looks like a masterstroke for Angus breeders across Australia with the coupling of McDonalds to the Angus Association of Australia. The release of the “MacAngus” as a premium quality larger burger will certainly help associate the breed with higher quality meat, hopefully.
A little bit interesting in that although being sold as a CAAB – verified Angus beast, I did notice that to qualify in this programme that the sire had to be Angus and that there was an allowance for the dam to be an Angus cross cow.

The only thing that could sink this programme of course would be if someone puts a “Roo in the Stew”. Still a master marketing stroke for the Angus breed.

Its great to see that another part of the grazing industry is kicking extremely large goals and that of course is Aussie Lamb. Figures just released for the last quarter show a surge of 9% increase, which represented 40,928 tonnes that were actually shipped. The biggest growth was of course in the South East Asia and China areas that lifted their intake by 15%. The whole process still comes back to consumer demand, which is rising at a rapid rate, and the saleyard prices are most certainly showing that. An excellent return for farmers with lambs, which is great.

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